Activación·Web// Tech Agency · est. 2015Built around your process, not the other way around.
Custom applications, B2B portals, online stores and corporate sites. We build from scratch when the process is genuinely yours, and take a leading platform to enterprise level when that costs you less.
Not every problem needs custom code
Most agencies sell you the route with the biggest invoice. We start by working out which of these three actually fits, and one of them involves us building far less.
If Shopify, WordPress or Webflow already solves what you need, we implement on that platform with design and content shaped to your brand instead of reinventing the wheel. Faster to launch, cheaper to maintain, and you keep the ecosystem around it.
- WordPress and WooCommerce at enterprise level
- Shopify and Shopify Plus — custom themes, private apps
- Magento / Adobe Commerce
- Webflow for content-led marketing sites
We design the architecture, the database and the application specifically around your workflow. You decide which technology, where it is hosted and under what rules. This is the right call when the process is genuinely yours and bending it to fit a SaaS would cost more than building.
- ERPs for inventory, purchasing and finance
- CRMs and client portals with WhatsApp and email integration
- Booking, appointment and online payment systems
- Multi-vendor marketplaces and logistics dashboards
If you have already invested in Salesforce, HubSpot, SAP, Odoo or Shopify Plus, we build the extensions, integrations and modules that are missing rather than replacing everything. Often this is the cheapest answer, and it is the one most agencies will not offer you.
- Custom modules on top of an existing ERP
- Integrations between systems that do not talk to each other
- Migration of data without losing history
- Automation of the steps still done by hand
Twelve things we have shipped repeatedly
If yours is not on the list, it usually means it is a variation of one of these — or genuinely new, which is also fine. Ask.
Corporate site
The institutional page that earns credibility
Online store
Sells 24/7 with automatic invoicing
Professional services site
Doctors, lawyers, accountants, consultants
Restaurants and hospitality
Digital menu, reservations, your own delivery
Blog or digital magazine
Content built to rank
Creative portfolio
Designers, photographers, architects
Campaign landing page
One page, one goal, one call to action
Event page
Conferences, weddings, expos
Digital catalogue
Show products without selling online
Product microsite
For a specific launch
Course platform · e-learning
Video, exams and certificates
Membership site
Premium content with recurring billing
Six phases, each with something you can open
Every phase ends in an artefact you can review. No stretch of the project is invisible to you.
- 01// Discovery
Diagnosis
We map the real workflow, not the one in the manual. Where the time goes, which steps break, what the current system refuses to do.
- 02// Design
Visual design
Wireframes and interface before a line of production code. You approve what you will get.
- 03// Build
Development
Fortnightly deliveries you can open and click. No three months of silence followed by a surprise.
- 04// Content
Content and loading
We load real content, not lorem ipsum. Copy, images, products and the SEO structure that goes with them.
- 05// Launch
Deployment
Cloud or dedicated servers, with monitoring, backups and a rollback plan before we flip the switch.
- 06// Support
Support and evolution
A defined SLA, monthly reporting and iteration based on how the thing actually gets used.
Three ways to contract the work
We recommend one after the diagnosis, based on how settled the scope actually is.
You know exactly what it costs before we start. Best when the scope can be written down completely and is unlikely to move.
Billed against hours worked, with a ceiling agreed per sprint. Best when the product will evolve as you learn from users.
A recurring plan covering maintenance, small features and support with an SLA. Best once the product is in production.
Four answers worth having up front
The rest are on the pricing and FAQ page.
Yes, and we do it often. If a commercial tool covers 90% of your process, buying it is cheaper than building it. Custom development is justified when the process is genuinely yours and no platform respects it.
You do, from the first commit. We work in your repository or transfer ours at close, with documentation. No code held hostage and no dependencies only we can maintain.
A marketing site is typically four to eight weeks. A custom application with integrations runs three to six months. Both estimates assume decisions arrive on time — the most common cause of delay is waiting for approvals.
Frequently. We audit what exists first and tell you honestly whether it is worth continuing or whether rebuilding costs less than repairing. Sometimes the answer is uncomfortable.
Tell us what the current system refuses to do
Thirty minutes is enough to know which of the three routes fits — including the one where we build the least.