// Engineering blog

Writing that is worth your time, or nothing at all.

We would rather publish nothing than publish filler. The first posts are being written; when they exist they will live here, organised along the four lines below.

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// Four editorial lines

What we will write about

The same four pillars we work in. If we have not done it, we will not write about it.

Software & Web

Architecture decisions, platform trade-offs and what we learned shipping them.

Infrastructure

Cloud versus dedicated, cost control, incidents and what they taught us.

AI & Automation

Evaluation, hallucination rates, RAG that works and RAG that does not.

Marketing

Measurement, attribution and campaigns judged by revenue.