Activación·Web// Tech Agency · est. 2015Qualified traffic, not vanity metrics.
SEO, paid media, email and CRM working toward one number. We report against cost of acquisition and closed revenue — the figures that decide whether the spend was worth it — rather than impressions nobody can bank.
Rent the traffic, earn it, or both
Which one fits depends on how fast you need pipeline and how long your buyers spend researching before they commit.
Slower to start and cheaper to sustain. The right route when your buyers research before they buy and when you can commit to publishing for at least six months — below that, organic rarely pays back.
- Technical SEO: speed, indexing, structured data
- Local SEO for businesses with a service area
- Content built around real search demand, not guesses
- Digital PR and links earned rather than bought
Immediate traffic you rent. The right route when you need pipeline this quarter, when you are testing a new market, or when the buying decision is fast enough that a click can turn into a call.
- Google Ads: search, Performance Max, remarketing
- Meta and TikTok for demand generation
- LinkedIn where the buyer is a job title, not a demographic
- Creative testing as a routine, not a one-off
Channels working toward one number instead of competing for credit. This is where most of our clients end up, because the interesting problem is rarely traffic — it is what happens between a first visit and a signed contract.
- Attribution that survives the cookie apocalypse
- Email automation and lead nurturing
- CRM with HubSpot, Salesforce or GoHighLevel
- Server-side tracking with GA4 and Tag Manager
Twelve channels and disciplines
Rarely all at once. A plan that turns on everything in month one is a plan nobody can read.
Technical SEO
Speed, indexing, structured data, Core Web Vitals
Content SEO
Topic clusters built on real search demand
Local SEO
Maps, reviews and service-area targeting
Google Ads
Search, Performance Max and remarketing
Meta Ads
Facebook and Instagram, demand generation
TikTok Ads
Short-form creative at production speed
LinkedIn Ads
When the buyer is a role, not a demographic
Email marketing
Mailchimp, HubSpot, ActiveCampaign
CRM and automation
HubSpot, Salesforce, GoHighLevel
Landing pages and CRO
Built and tested, not just designed
Analytics
GA4, Tag Manager, Looker Studio
Server-side tracking
Measurement that survives browser restrictions
The four numbers on every monthly report
Impressions, reach and follower counts are diagnostics, not results. These four are what we hold ourselves to, and what you should ask any agency to commit to.
What it costs to win one customer, all channels included. The number that decides whether any of this is working.
Revenue per unit of media spend, reported against actual closed deals rather than platform-reported conversions.
What share of leads your sales team considers worth a conversation. High traffic with a low rate here means the targeting is wrong.
How long until a customer has repaid what it cost to acquire them. Below twelve months for most B2B services is healthy.
Three ways to contract this
Media budget is always separate and always paid by you directly to the platforms.
Audit, strategy, tracking implementation and campaign structure, documented and handed over. Best when you have someone in-house to execute daily.
We run the channels, report monthly against CAC and ROAS, and adjust. Media budget is separate and always paid directly by you to the platforms.
A lower base fee plus a share tied to agreed outcomes. Only available once there is enough historical data to set a fair baseline — otherwise both sides are guessing.
The four that decide the relationship
Including what happens when the honest answer is that marketing is not your problem.
Four to six months for meaningful movement on competitive terms, sooner on long-tail and local. Anyone promising page one in thirty days is either bidding on your brand name or lying.
No. The accounts are yours, the media budget is paid by you directly to the platforms, and we work inside your accounts. If we part ways you keep the history, the audiences and the learnings.
Both, and it matters more than it sounds. Machine-translated ad copy underperforms badly. We write in the market language rather than translating campaigns across the border.
Then the problem is not marketing and we will say so. Often it is the offer, the page, the response time or the sales follow-up. We would rather fix that than sell you more traffic into a leaking bucket.
Bring us your current numbers, however bad
Thirty minutes with real data beats a proposal built on assumptions. If the problem turns out not to be marketing, we will tell you that too.